We evolve from past experiences.

10 Years of Branding, DIGITAL and Strategy.

We are a digital and branding studio, or a communication agency, depending on how you want to call us – we don’t mind it either way.

With over 10 years of experience, we`ve learned that no matter how we describe ourselves the best answers are reflected in our works.

So, if you look for a partner in crime we`ve got the creative ammunition, a full arsenal of UX & UI know-how, a dedicated design team, and an elite squadron of top-of-the-line devs. 

We reshape the present

We enable our partners to reach their full potential by translating their specific needs into meaningful and relatable stories. More than assessing risks and analyzing different business outcomes, here we truly embrace subjects and themes which shape today’s conversation and reshape our present. From equal rights to climatic changes, from sustainable house holdings to preserving our biodiversity, we put our creative print on relevant topics with global ramifications. 

We design for a better tomorrow.

A future where organizations creatively & sustainably explore and strive for a clean, natural, and humane world.

Ira Potcoava

Chief Executive Officer


Ira is the focal point of our organization and a reliable control tower in every endeavor we take. She keeps the entire overview and she’s making sure we check every benchmark along the way. With a soft touch, but a firm input, she maintains the balance in major projects and day-to-day activities. Developing new strategic directions for Penrose works like a charm for Ira, making her, without a question, our good luck charm. 


Sorin Pavel


He started Penrose wanting to change the world - nothing more, nothing less. He didn't know 10 years ago all the challenges on the road, and yet, personal growth and constant evolution were always part of his DNA. Now, he finds strength in new projects that push the boundaries, with the same enthusiasm and energy, and with more knowledge in assessing the best way of going forward.

Andrada Barata

Co Founder & Chief Operations Officer

Andrada puts her magic touch in every digital project we have in Penrose, but that doesn't mean she will back down if some cool new brief comes to our attention. You will remember every debrief call if Andrada is involved because simply put, she will listen, understand and advise, she takes the stage and really owns it. Her secret? She puts passion at every stage of the process and makes sure every project is completed in due time.

Elena Reghintovschi

Co Founder & Creative Director

Elena knows not only how to inspire and lead the creative team where no brief has gone before, but she brings a fresh perspective no matter the project. If we tell you she plays really well between awesome UI projects and top-of-mind key visuals you think we are bragging. And we would be right 🙂

Adrian Sandu

Chief Strategy Officer

Somewhat a Jedi Master but with no funny mask, this one has not fallen to the dark side of the advertising world. He still has the enthusiasm of his padawan years from a galaxy not so far away, with a healthy dose of “let's check all the boxes, and before we think outside of it make sure to have a clear assessment of the situation” from all his years in this industry.

Andrei Cotrut

Art Director & Senior Illustrator

A very well-balanced mix of curiosity and visual craft, Andrei has a “let's do it and have some fun while we are at it” approach. He literally puts his hobbies on Penrose’s skills menu and takes the visual storytelling to a whole new level. From realistic edgy characters and spectacular illustrations to cool icons, he will deliver and then some.

Claudia Gadea

Account Manager

She is always focused on the present task but keeps an eye on what may come knocking at our “I have a new project for you” type of email. With a fresh, result-driven attitude when getting the best results from her creative teammates, she can easily summarize a long request and get a clear understanding from not-so-clear briefs. Having photography as her main hobby, this gives Claudia a unique visual perspective within the team, with sharpness and focus always on.

Viorel Ungureanu

Senior Graphic Designer

Fearless in front of every brief and resilient no matter how stormy it gets, Vio is the type of colleague every creative team needs. Not only he's really fun to be around, but when the music starts he`ll put on his best dancing shoes and make it like there is no effort whatsoever. His creative input, visual craft and technical expertise will provide the necessary solutions to get the job done.

Gabriela Buțincu

Junior Graphic designer

Even though she is still in her first years in the advertising world, she has already proven that she’s got what it takes to challenge the status quo. This attitude mixed with a real hunger for delivering only top-notch visuals made her an invaluable member of our misfits & cool creative team. Just assign a task, and very soon this Photoshop Virtuoso will impress the hell out of every one of us.